Every project begins with a deep understanding of the business, the audience, and the opportunity at hand. From there, we combine intentional design with clear strategy and cohesive execution across every touchpoint.
We don’t create simply to make something look good. Every brand, website, and campaign is built with purpose — to sharpen positioning, strengthen visibility, and create meaningful growth.
Below is an example of how that approach translates into real business momentum.
Positioning a 80-Year Legacy Brand for Its Next Chapter of Growth
Gordon Jewelers has been a trusted name in the jewelry industry for 80 years. Their reputation was strong, but in a more competitive landscape, their brand presence needed renewed clarity and distinction to support the next chapter of growth.
Phantom Design Studios led a complete rebrand, modernizing the visual identity while honoring the heritage of the business. This included a new logo system, updated color palette, refined typography, and stylized photography designed to elevate the customer experience both in-store and online.
We also designed and developed a more robust ecommerce website — transforming their digital presence into a polished, conversion-focused shopping experience. The new platform expanded their reach beyond foot traffic, positioning Gordon Jewelers for long-term digital growth and increased online revenue.
To support the relaunch, we executed a coordinated go-to-market strategy including digital advertising, radio placements, and billboard campaigns — reintroducing Gordon Jewelers to the community with strength, clarity, and confidence.
A Refined Identity Rooted in Heritage
The new Gordon Jewelers logo was designed to honor the brand’s 80-year legacy while elevating its presence for today’s market. We introduced a refined mark, balanced typography, and a sophisticated color palette that communicates craftsmanship, trust, and modern luxury.
The result is an identity that feels established — yet unmistakably current — positioning Gordon Jewelers as a premier independent jeweler in its region.
Driving Visibility & Online Growth
Following the rebrand, a coordinated digital advertising campaign was designed to build awareness, drive traffic, and support the ecommerce rollout.
Targeted ads across key platforms reintroduced Gordon Jewelers to the community while capturing new audiences actively searching for engagement rings, fine jewelry, and custom pieces.
Every campaign was built with clear objectives — visibility, engagement, and measurable growth.
This year marks 80 years in business for us, and Phantom Design Studios made the transition into our next chapter feel clear and exciting. They took the time to understand our history, our customers, and where we wanted to take the business.
From the rebrand to the new e-commerce website and marketing launch, everything felt thoughtful and aligned with who we are. Our updated identity respects our legacy, while presenting us in a way that feels modern and competitive.
What I appreciated most is that they focused on the bigger picture. It wasn’t just a new logo or website, it was about strengthening our presence in-store and online, and that’s made a real difference for us.
— Mark Gordon
Gordon Jewelers
Purpose, Strategy and Intent.
We’re collaborators, problem-solvers, and creative partners. Phantom Design Studios works closely with brands at every stage helping them define who they are, how they show up, and how they connect with the people who matter most.
Let’s start with a free consultation.